example of paper toys being used to promote a brand

Shin Tanaka is a paper toy creator. When he started creating paper models and templates for all his favorite sneakers he couldn’t afford when he was a student - people were simply stunned about his detailed life-size objects. Shin’s sneakers were then displayed in a showcase of the NIKE design library and by now he has collaborated with over 80 brands (Adidas, Ark United, etc.) and many different artists.
http://pingmag.jp/2006/08/31/shin-tanaka-paper-toys-meeting-street-art/

nike trainers made from paper

exhibition poster